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Finland, known as the happiest country in the world, owes much of its joy to its profound connection with nature and its unique wellness traditions. Among these, ice swimming, or "avanto," holds a special place. This invigorating activity, often paired with sauna sessions, revitalizes both body and mind. It’s more than just a practice; it’s a way of embracing the Finnish way of life, one that harmonizes with the elements and nourishes the soul.
The Healing Waters of the Bothnian Sea
The Bothnian Sea, nestled between Finland and Sweden, is a pristine haven of natural beauty. During fierce storms, the waves detach bladderwrack (Fucus vesiculosus) from the seabed, bringing it ashore. This seaweed, rich in antioxidants and marine nutrients, has been treasured for centuries for its ability to soothe and protect the skin. At Merelle Skincare, we sustainably collect storm-tossed bladderwrack from the shores near the Selkämeri nature reserve, transforming it into luxurious, natural skincare products.
From Stormy Shores to Soothing Skincare
Our process begins where nature ends. Once gathered, the bladderwrack undergoes a meticulous maceration process to extract its potent bioactive compounds, including fucoidan and alginates. These compounds are known for their ability to support collagen production, reduce inflammation, and protect the skin barrier. Each step, from collection to formulation, is done by hand, ensuring both the quality of the product and the sustainability of the environment.
Ice Swimming and Skincare: A Perfect Pair
Ice swimming invigorates the skin by boosting circulation and encouraging detoxification. Pairing this with the restorative properties of our bladderwrack-based products amplifies the benefits. After an ice plunge, the skin becomes more receptive to the healing powers of nature, allowing our products to deeply nourish and rejuvenate.
A Testament to Finnish Craftsmanship
Every jar of our skincare reflects Finnish values of authenticity, simplicity, and respect for the natural world. From the untouched shores of the Bothnian Sea to your skin, our products carry the essence of Nordic purity, offering a calming touch from the stormy seas.
Discover the Nordic Secret to Happiness
Ice swimming, sauna, and Merelle Skincare create a trifecta of wellness rooted in Finnish tradition. As you immerse yourself in icy waters and warm saunas, let the power of the Nordic sea embrace your skin. Experience the beauty of sustainable, handcrafted skincare inspired by nature's strength and serenity.